Like most Americans …. my family loves watching American Idol. Whoever thought Simon would give something to blog about late last night!
Last night at about half-way through the show, Simon Cowell, the notorious critical judge asked one of the favorite male singers (with a great voice) …
“You can sing. I get that. But more the more important question is, are you relevant? Will America connect with you and vote for you? If you’re not, why are you here?”
Good questions Simon.
We in real estate need to be asking ourselves that very set of questions, in terms of the marketing, branding and advertising we are doing. Does the consumer think your message is relevant right now? Is a prospective home buyer or seller connecting with you, understanding your message?
Do you really think they care right now if you are “number 1 in your company or if you drive a fancy car or like to collect fine art”? News Flash … No, they don’t. Consumers are looking for agents who are compassionate, understand the market and who can get their home sold. They want you to be a partner in confidence right now because they have so little faith in what’s happening around the corner.
In case you haven’t noticed, the culture have shifted very quickly in the past 5 months. Have you? Has your message?
Remember what Simon asked, “Are you relevant?”
So…. Are you?
Think about it. Let me know what you think!
Passion Rules!
Tom Ferry
www.yourcoach.com
I just finished reading an article about the great Troy Aikman, Dallas Cowboys, Hall of Fame Quarterback … that I think we can all learn from!
Although he has had an illustrious career on the field and now he’s a popular broadcaster, he promised his mother one thing almost 2 decades ago …
That he would graduate from college.
Well, it took him almost 20 years and three Superbowl Victories, but Aikman has gone back at UCLA and finished up his two final courses to complete his degree in Sociology. He will walk with the graduating class of 2009 in June. He told the media he’s “finally taking care of unfinished business.”
So my question to you is … What unfinished business do you have to do that you need to take on right now?
For some of us, its simply getting our website in order, returning phone calls at the end of the day, calling that sometimes-difficult client, replying to your web leads … or maybe its bigger than that …
I know we all have business that we leave undone. This “undone” work tends to weight us down, limiting us from moving forward. Sometimes we get so ‘trapped” in the work that we don’t want to touch, we become unable to react and move forward, leaving us paralyzed in guilt and frustration. This is no way to lead a powerful real estate business, or lead your life for that matter.
Why don’t we all commit today to tackling one project that we have been dreading or putting off???
Once we get it done, trust me, that nagging weight will lift from your shoulders and it will make it easier to move on to other projects and tasks you have to complete! Go for it and see what happens!
Congrats to Troy. I bet he’s making his mother proud!
Passion Rules!
Tom Ferry
www.yourcoach.com
I just wanted to reach out and ask two simple … but important quesitons:
Are you seeing any change in your market?
What’s going on where you live?
Can’t wait to read what’s happening near you!
Passion Rules!
Tom Ferry
www.yourcoach.com
Happy Friday!
Take the next 5 minutes to listen to the audio message I just sent out to our coaching clients … you gotta hear this!
Click Here
I think you will be glad you did!
Passion Rules!
Tom Ferry
www.yourcoach.com
P.S. I can’t wait to blog on my meeting yesterday with T. Boone Pickens … look for it next week!
How many buyers are you working with right now that are on the fence?
One, Two, Ten, or More???
Hmm… it seems to be a common problem we have right now.
Have you ever uttered these words to a new buyer you are working with:
“Now is a great time to buy … you’re in the driver’s seat!”
Well if you have, its time to wash that sentence out of your mouth if you’re noticing a lot of buyers on the fence!!!
WHY?
Because saying that, you are simply ENCOURAGING buyers to sit, look and wait.
WARNING! This is the wrong strategy to use right now!
What’s working then you ask???
Try this!
So as buyers, we all like things that are exclusive … things that we can’t have … and when we can’t have them, we want them even more, right?
So approach your new buyers this way …
Show them what they can’t have in the market (houses that have just sold, homes with multiple offers, etc) and then talk about buying.
Why you ask?
By showing them what they can’t have, we create some urgency! This shifts a buyer from “waiting” to “writing”.
Where would you rather be with a new buyer? WAITING OR WRITING?
Passion Rules!
Tom Ferry
www.yourcoach.com
Ok, so the big game was yesterday … did you watch?
I bet the game will go down as one of the most thrilling of all time … (although my wife Kathy thought the commercials left some to be desired!)
So I don’t know about you, but in watching the game last night … I was thinking about:
Why did the Cardinals wait until the 4th quarter to get it going???
(And if you happen to be a Cardinals fan, you were probably screaming this question at the TV!)
It just looked like they waited the entire three quarters to give us some of their best plays and team work. Why did they do that?
Is this how you run your real estate business???
I know some agents who wait until the last hour of the day, last week of the month, last month in the year, to “make it happen”. They spend all of their time WAITING to get their business done, calling their past clients, sending that marketing piece or blogging on their site.
Similar to how the Cardinals played, why do some Agents WAIT instead of taking action? What’s holding them back?
What do you want for yourself this year? January is now officially over and for me; February is going to be all about MASSIVE ACTION for my clients!
What’s the month going to be about for you?
Wishing you the best and hope that you BRING IT in February!
Let me know your thoughts!
Passion Rules!
Tom Ferry
www.yourcoach.com
(888)866-3377
Happy Monday!
Calling all YouTube Fans and soon to be YouTube Fans …
Have you ever wanted a chance to have me as your personal coach … Here’s your chance!!!
Simply submit a 2 minute or less video to YouTube about how and why TFYC coaching has impacted your real estate career.
We will then use these videos to inspire other agents out there to get connected with TFYC … so make sure you reference Tom Ferry’s name in your video!
At the end of the month, we will select our favorite video and this lucky client will have Tom as their coach for a month!!!
How to Enter:
Upload Your Coaching Video to YouTube.com
Once you have uploaded your video, email us at reply@yourcoach.com so we can check it out!
The winner will be selected on March 1st … so take action and record your YouTube video today!
Passion Rules!
Tom
