Like most Americans …. my family loves watching American Idol. Whoever thought Simon would give something to blog about late last night!
Last night at about half-way through the show, Simon Cowell, the notorious critical judge asked one of the favorite male singers (with a great voice) …
“You can sing. I get that. But more the more important question is, are you relevant? Will America connect with you and vote for you? If you’re not, why are you here?”
Good questions Simon.
We in real estate need to be asking ourselves that very set of questions, in terms of the marketing, branding and advertising we are doing. Does the consumer think your message is relevant right now? Is a prospective home buyer or seller connecting with you, understanding your message?
Do you really think they care right now if you are “number 1 in your company or if you drive a fancy car or like to collect fine art”? News Flash … No, they don’t. Consumers are looking for agents who are compassionate, understand the market and who can get their home sold. They want you to be a partner in confidence right now because they have so little faith in what’s happening around the corner.
In case you haven’t noticed, the culture have shifted very quickly in the past 5 months. Have you? Has your message?
Remember what Simon asked, “Are you relevant?”
So…. Are you?
Think about it. Let me know what you think!
Passion Rules!
Tom Ferry
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{ 4 comments… read them below or add one }
Man Tom … you said it best! Great blog~~~
I am printing this one out and going to do a training meeting with my team on this next week.
Thank you for the motivation. Your blog is great!
PM
Tom,
I love that show too!!!
I think in this market, if you are not fluid and moving, you are going to dry up. Thanks for the blog!
Jessica Freeman
Go get ‘em Jessica! Keep moving forward!
Tom
Tom,
I don’t watch American Idol but I agree with you. Simon did have great questions. Your blog has made me think it is time to make changes to my profile and marketing materials. Actually, I knew they needed changing but I did not know in what direction. Think this was an AHA moment and I have an idea. Thanks, Tom!